미키의 10계명

mickey's 10 commandments

디즈니랜드에서 전시를 할때 지키는 10계명

 

 

Know your audience 네 관객을 알아라

1. Know your audience - Identify the prime audience for your attraction or show before you begin design.

디자인을 시작하기 전에 어트랙션이나 쇼의 주요 청중을 파악하십시오.

Wear your guest's shoes 손님의 입장이 되어보라

2. Wear your Guests' shoes - Insist that your team members experience vour creation just the way Guests do.

팀원들이 게스트가 하는 방식으로 창조를 경험하도록 주장하세요.

Use good story telling techniques 좋은 스토리 텔링의 기술을 발휘하라

3. Organize the flow of people and ideas - Make sure there is a logic and sequence in our stories and the way Guests experience them.

우리의 이야기와 손님이 경험하는 방식에 논리와 순서가 있는지 확인하십시오.

Create a weenie(visual magnet) 사람들의 시선을 끌 수 있는 미끼를 만들어라

4. Create a wienie (visual magnet) - Create visual "targets" that will lead Guests clearly and logically through your facility.

시설 전체에서 게스트를 명확하고 논리적으로 안내할 시각적 "표적"을 만듭니다.

Communicate with visual literacy 시각적인 언어 를 사용하라

5. Communicate with visual literacy - Make good use of color, shape form, texture - all the nonverbal ways of communication.

색상, 형태, 질감 등 모든 비언어적 의사 소통 방법을 잘 활용하십시오.

Avoid overload 과잉친절은 금물이다

6. Avoid overload - create turn-ons - Resist the temptation to overload our audience with too much information and too many objects.

자극제를 만드십시오 - 너무 많은 정보와 너무 많은 객체로 청중을 과부하시키려는 유혹에 저항하십시오.

Tell one story at a time 한 번에 한 가지 말만 하라. 

7. Tell one story at a time - Stick to the story line; good stories are clear, logical, and consistent.

스토리 라인을 고수하십시오. 좋은 이야기는 명확하고 논리적이며 일관성이 있습니다.

서로 모순되는 디자인이나 콘텐츠의 세부 사항은 귀하의 이야기 또는 그것이 일어나는 기간에 대해 청중을 혼란스럽게 합니다.

 

Avoid contradiction 아이덴티티를 흔들지 마라

8. Avoid contradictions - maintain identity - Details in design or content that contradict one another confuse an audience about your story or the time period it takes place in.

서로 모순되는 디자인이나 콘텐츠의 세부 사항은 귀하의 이야기 또는 그것이 일어나는 기간에 대해 청중을 혼란스럽게 합니다.

For every ounce of treatment , provide a ton of fun 어떤 경우라도 재미를 불어 넣어라

9. For every ounce of treatment, provide a ton of treat - Walt Disney said you can educate people, but don't tell them you're doing it. Make it fun

월트 디즈니는 사람들을 교육할 수 있다고 말했지만 교육을 하고 있다고 말하지는 마십시오. 재미있게 만들어라

Keep it up 깔끔하게 정리정돈하라

10. Keep it up! (Maintain it) - In a Disney park or resort, everything must work. Poor maintenance is poor show!

디즈니 공원이나 리조트에서는 모든 것이 작동해야 합니다. 열악한 유지 보수는 열악한 쇼입니다!

 

 

 

 

 

https://medium.com/@lucrosolutions/always-give-a-good-show-f34e6e97531